Biztech2.com Efficient E-Commerce Industry Forum: Smarter Infrastructure for Smarter E-Commerce Powered By Dell
The Oberoi - Bangalore | 30th April, 2013
E-commerce businesses that earn their revenues from online transactions are growing at a massive rate in India, as payment systems mature and supply chain challenges are being smoothened over through improved physical infrastructure. Some reports suggest that the global e-Commerce market will hit a mind-boggling 1 trillion dollars in the coming few years. Considering India's burgeoning and consumption-happy middle class, the opportunity in India is equally mind-boggling.
While there are many external challenges that the e-commerce industry faces and some like physical infrastructure and supply chain beyond its control, there is also the key IT infrastructure challenge that e-commerce companies face. During good times, and with start-ups in the hyper-growth stage, with zooming growth and the insatiable need to expand comes the need to scale up IT infrastructure rapidly too. This is a business-critical need considering that technology drives e-commerce and any technology failure or a scenario where technology chokes business growth will result in lost sales, poor customer service and worse, endanger the business itself.
E-commerce companies also face the challenge of not being able to dynamically alternate between hosting to moving parts of the business into the Cloud, as per business requirements, and technology teams face increasingly compressed timeframes to deliver business services. Storage system scalability is a huge challenge too, and from a business perspective technology often can't deliver the business analytics required for tactical and strategy business decisions.
Clearly, traditional approaches to IT infrastructure won't work for e-commerce companies, as scaling up and scaling out take time and are not cost-effective, which start-ups and e-commerce players with razor thin margins can ill-afford. The regular data centre model is ill-suited for e-commerce companies, but the fact is that these companies still need the computing power of powerful data centres, but in a modular, cost-effective form factor that has a very small footprint and incurs low energy costs, both from a cooling and compute perspective. There is also a need for high capacity connectivity capabilities since connectivity is the lifeblood of e-commerce,
What smarter e-commerce companies need is a one-stop approach to beat these challenges—solutions that are scalable, bring together converged server-storage-networking capabilities in a single chassis and even offer a complete data centre in a single blade chassis with a wide variety of form factors to choose from, and with a single management console to manage all components of this data centre. The ability to drive desktop virtualisation to agents is also important. Smarter e-commerce companies need pre-tested, highly scalable solutions that reduce the time needed to deploy and go live and do this far more cost-effectively as compared to traditional data centre and infrastructure models.
At the Biztech2.com Efficient E-Commerce Industry Forum: Smarter Infrastructure for Smarter E-Commerce, powered by Dell, we will examine whether such capabilities and smarter infrastructure models are possible today for Indian e-commerce companies to leverage. Are there successful deployments in India and abroad already and what can other Indian e-commerce companies, especially those in the hyper-growth stage, learn from such deployments? Through a unique, two-way exchange of knowledge that leverages successful cases of use, the Biztech2.com Efficient E-Commerce Industry Forum will seek to find powerful, viable and cost-effective answers to the infrastructure challenges of Indian e-commerce companies.
RSVP:firstname.lastname@example.org Tel no: 02243484470
|Date:||30th April, 2013|
|Time:||06:30 pm onwards|
|Address:||The Oberoi - Bangalore|
|6:30 PM:||Registration & Welcome Networking|
|7:00 PM:||Welcome by Biztech2.com Editor|
|7:05 PM||Note by Mr. Katyayan Gupta, Analyst, Forrester Research.|
|7:25 PM:||Keynote by Dell|
|7:55 PM:||Panel Discussion/ Fireside chat moderated by Biztech2.com Editor|
|8:30 PM:||Networking Cocktails & Dinner|
UPCOMING EVENTSNo Upcoming Events