Oracle has announced its Engineered Systems driven strategy to strengthen its position in the growing analytics market in India and to help organisations place analytics into the hands of decision-makers faster and more efficiently. As a part of this strategy, Oracle introduced Oracle Exalytics In-Memory Machine, the industry’s first high-speed engineered system featuring in-memory business intelligence (BI) software and hardware to deliver extreme performance for analytical and performance management applications.

Business analytics is a top priority for CIOs and finance executives as they continue to navigate an uncertain global economy, as well as rapidly evolving technology trends that include Big Data, mobile applications, in-memory analytics and cloud computing. However, the vision of delivering fast, interactive, insightful analytics has remained elusive for most organisations.

Scott Tunbridge, APAC Product Director EPM, BI & Exalytics, Oracle said, “Most enterprises continue to struggle to deliver actionable analytics due to time-sensitive, sprawling requirements and ever tightening budgets. The issue is further exacerbated by the fact that most enterprise analytics solutions require dealing with a number of hardware, software, storage and networking vendors and precious resources are wasted integrating the hardware and software components to deliver a complete analytical solution.”

“To provide ultimate performance and scalability with reduced deployment complexity and lower Total Cost of Ownership, Oracle has architected Oracle Exalytics as the world’s first engineered system specifically designed to deliver high performance analysis, modeling and planning. Built using industry-standard hardware, market-leading business intelligence software and in-memory database technology, Oracle Exalytics is an optimised system that delivers answers to business questions with unmatched speed, intelligence, simplicity and manageability.” Scott added.

With Oracle Exalytics, organisations can deliver custom and packaged analytic and performance management applications that run faster, are easier to use, and support more users than ever before. The engineered system enables customers to complement their dashboard and reporting projects with scenario modeling, planning and forecasting all running in a single environment.

The interactive real-time analysis enabled by Oracle Exalytics allows organisations to maximise profitability, increase revenues and market share, and react more quickly to changing business conditions. Oracle Exalytic’s unmatched speed, visualisations and scalability delivers extreme performance for existing analytical and enterprise performance management applications and enables a new class of intelligent applications like Yield Management, Revenue Management, Demand Forecasting, Inventory Management, Pricing Optimisation, Profitability Management, and Rolling Forecast etc.

In addition, Oracle Exalytics provides the best platform for business intelligence and enterprise performance applications that scale from workgroups to largest combinations of users, data and analytical complexity.

Requiring no application redesign, Oracle Exalytics can be deployed in existing IT environments by itself or in conjunction with Oracle Exadata and/or Oracle Exalogic to enable extreme performance and best in class user experience. Based on proven hardware, software and in-memory technology, Oracle Exalytics lowers the total cost of ownership, reduces operational risk and provides unprecedented analytical capability for workgroup, departmental and enterprise wide deployments.

An open solution, Oracle Exalytics is suited for use in heterogeneous IT environments, and can access and analyse data from Oracle or third-party relational, OLAP or other data sources including IBM DB2, IBM Netezza, Microsoft SQL Server and Analysis Services, SAP Business Information Warehouse (BW), Sybase Adaptive Server Enterprise (ASE), and Teradata Warehouse, among others, in any combination.

Data is the new raw material of business, and competing with analytics is the new mantra for innovation, excellence, and leadership. A recent study on “data-driven decision making” conducted by researchers at MIT and Wharton provides empirical evidence that “firms that adopt data-driven decision making have output and productivity that is 5-6 percent higher than the competition”.

Vikash Mehrotra, Divisional Lead - BI & EPM, Oracle India said, “The demand for high-performance analytics is expected to accelerate further in the next few years, especially for data intensive industries like Telecom, BFSI, Automotive and Government. Oracle, with the industry’s most complete, integrated family of business analytics solutions, includes more than 80 business intelligence and performance management applications, business intelligence foundational technology, advanced analytics and Oracle Engineered Systems is well poised to address this growing demand.”

Organisations can deploy Oracle Business Analytics solutions on premise, in the cloud and on mobile devices to perform any type of analysis, against any type of data, including structured and unstructured data from inside the firewall or external sources.